List of products by brand ORTO PARISI
Orto Parisi was developed around three themes that resonated in the nose of Alessandro Gualtieri. One of them was the concept of freshness. When asked, "What is freshness?" people tend to think of sea breezes, the smell of rain-soaked grass, frigid far-off lands, mountain air... but the scent of freshness can be something that happens in an instant, in a hurried and unexpected form. Freshness is about the now. Like a slap in the face, a recently caught prey, the aroma of freshly picked salad from the garden that still has a bit of dirt. Captivated by the idea that freshness is what is still alive, something that is there and real, Alessandro decided to develop a new collection.
He reached into the drawer of memories and wanted to relive and add personal experiences from his childhood, especially to capture the summers spent at his grandparents' home and the intense moments in their gardens. His grandfather, Vincenzo Parisi, had a special relationship with the earth - he used to collect his own waste in buckets and fertilize the garden soil with it. The scent of the infinite was constantly present in this garden.
A scent of freshness and foulness, attraction, and repulsion.
Guided by these thoughts and experiences, Alessandro began his research and confronted the fact that nowadays, normal body odors are perceived as unpleasant. Scents that were once considered natural and common are now masked with other fragrances. He wanted to unveil the true scent of life by creating the Orto Parisi perfumes.
Orto Parisi is something very personal to Alessandro Gualtieri, as well as something universal, touching on the generic topic of perfume culture and perceptions in general. It should be noted that the fragrances in this collection are not linked to each other. Each one is a personal interpretation of the scent of life and an embodiment of one of Alessandro's personal experiences.